eROI Launches Tripwire Virtual Black Hole Blog
Tuesday, January 6th, 2009Tripwire came to eROI in need of help with designing their Virtualization blog. The Virtual Black Hole blog combines the different voices and personalities of 4 unique individuals, each of whom provide their own content and ideas based on their respective blog category. As each individual varies on his or her beliefs and insight, Tripwire wanted to reflect this within the design of the site.
Initially, Tripwire had the idea of having different icons, colors and backgrounds for each one of the four authors. They also wanted these differences to reflect the topics of each author’s blog; these including: Steve-Best Practices, Karen-Marketing, Matt-Industry, and, last but not least, Ted-Project Management. The Tripwire team also wanted to distinguish the Virtual Black Hole blog from all others, steering away from the general post after post format of the traditional blog layout. Lastly, they wanted to include Tripwire branding within the overall site but not be designed within the usual brand standards.
