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Inc. 5000 Conference – 2010 @ryanbuch Twitter Feed

Ryan Buchanan — Wed, 06 Oct 2010 04:46:43 +0000

At pdx, waiting to catch plane to wash dc for #inc500 conf. This will my fourth straight year at this awesome conference. Great insights.
10:14 PM Sep 29th via TweetDeck

President Bill Clinton addresses @inc500 conf thru video
5:42 AM Oct 1st via TweetDeck

Gary Hirshberg CEO – Stonyfield Yogurt

Should be good! RT @inc5000: Today’s 1st session is starting! Gary Hirshberg, the CE-YO from Stoneyfield at #inc500conferenece!

Stonyfield Yogurt is up to $360 million in sales now. Gary going to go over his philosophy on triple bottom line.
5:47 AM Oct 1st

Churchill quote “success is the ability to move from failure to failure with no loss of enthusiasm”
5:49 AM Oct 1st

If the rest of the world adopted USA energy and total consumption, we’d need 5 Earths to be able to handle it.
5:52 AM Oct 1st

67% of Americans are obese or overweight. Just like the environment, unintentional actions lead to disastrous effects.
5:56 AM Oct 1st

Stonyfield first 9 years to get to $4m revenue and barely unprofitable. Never got venture money. Grew with cradle to cradle thinking.
6:04 AM Oct 1st

9 carbon footprint teams – transportation, greenhouse gas emissions, sustainable packaging, etc
6:08 AM Oct 1st via TweetDeck

Real sustainability is about innovation not just Eco efficiency
6:11 AM Oct 1st

@inc5000 Gary hirshberg, stonyfield yogurt CEO. Cradle to cradle = no waste. Highly profitable, requires a little investment up front.
6:15 AM Oct 1st

Organic cows live twice as long as conventional cows. Whoda thunk that?
6:21 AM Oct 1st

The challenge: stonyfields gross margins are 10 percent less than competitors. Better net margins from less advertising.
6:25 AM Oct 1st

Stonyfield lids talk about their causes. Huge customer loyalty. Advocacy.
6:27 AM Oct 1st

Stonyfield is deeply engaged in PR and social media. This year- 4 billion media impressions.
Fri Oct 01 2010 06:33:56

Mollusks take calcium carbonate from their environment to make their homes. Humans will need to do this with carbon.
Fri Oct 01 2010 06:38:33

Kevin Surace CEO – Serious Materials

@inc5000 next speaker Kevin Surace of Serious Materials rethinking an industry retrofitting homes and building with Eco drywall
Fri Oct 01 2010 06:44:24

Kevin surace – Inc. Magazine entrepreneur of the year. Need to identify a big problem. For him: climate change.
Fri Oct 01 2010 06:51:34

Today- only 0.4% comes from wind and solar. Everything else is coal, oil, and others.
Fri Oct 01 2010 06:54:45

Ecorock tackles the problem that 40% of total world energy usage is in building energy inefficiancy.
Fri Oct 01 2010 06:57:33

QuietRock is 5x more than drywall but total installed cost was actually quite a bit less.
Fri Oct 01 2010 07:02:39

People advice- look at hiring people outside your industry who look at a problem differently. Take company to next level
Fri Oct 01 2010 07:04:37

Your customers will not go with you just because you are green. Got to save them money. Most important.
Fri Oct 01 2010 07:07:22

Serious Materials replaced out all windows on the Empire State building with high Rsquared value windows. 6500 windows, saves $28m.
Fri Oct 01 2010 07:09:53

Everyone says they are innovative, but to truly disrupt an industry is really really hard.
Fri Oct 01 2010 07:11:47

Apple is most well known example as a disruptor. iPod was 50th digital music player in the market, but did it uniquely.
Fri Oct 01 2010 07:13:44

Serious Materials CEO is PR genius by buying shutdown doors and windows manufacturing plants and partnering with unions. Moving fast.
7:27 AM Oct 1st

Tim Westergren Founder – Pandora

Pandora founder Tim Westergren speaking now @inc5000 conference. Very psyched to hear his story of going broke then $100m rev this year.
7:36 AM Oct 1st

By end of 2001, over 50 Pandora employees worked for free. It stayed that way for 2 years. Founder had $200k personal debt. Got $9m VC in 04
7:46 AM Oct 1st

Tried it as a subscription model, but people didn’t want to pay. Pandora now has 65 million users in US. 100k new users per day @inc5000
7:49 AM Oct 1st

@pandora – your founder talking now about responsiveness to real human listeners. Do u engage on Twitter?
7:55 AM Oct 1st

Washington dc political process nearly shut down pandora due to Internet levy on streaming music. 400k faxes to congress in 3 days. Saved.
8:04 AM Oct 1st

Radio is 85% of how people consume music. Biggest $ part of industry. Pandora makes money thru advertising. Cash flow positive, but not prof
8:10 AM Oct 1st

Pandora 90k artists. 70% independent. @inc5000
Fri Oct 01 2010 08:12:44

@inc5000 panel “inside the mind of an investor”. Only 500 actine VCs in country. As entrepreneur, still need to be selective
Fri Oct 01 2010 09:19:41

Danny Meyer – New York City restaurateur and CEO of the Union Square Hospitality Group

@inc5000 current speaker is Danny meyer of the famous NYC restaurant Gramercy Tavern
Fri Oct 01 2010 11:58:01

51% of your success is how you make customers feel. 49% is the technical delivery of your products and services. Hospitality is adapting to
Fri Oct 01 2010 12:19:48

Jean Chatzky – Author of “The Difference”

@inc5000 speaker now is Jean Chatzky, author of “the difference”. Anyone can prosper even in toughest times.
Fri Oct 01 2010 12:48:23

As an entrepreneur, Jean knows company owners think often about finances, but how structured are we in our thinking?
Fri Oct 01 2010 12:58:47

#inc500 Human nature in personal finance is to be over-confident about our future finances.
Fri Oct 01 2010 13:03:12

3 traits of financially secure people: Habitual savings, diversified investing, and …
Fri Oct 01 2010 13:11:34

Money doesn’t bring happiness. Statistically, happiness attracts money and success in all stages of life.
Fri Oct 01 2010 13:18:53

Saturday, Oct 2 – Day 2
#inc500 First session on virtualization and cloud computing is a bit of an infomercial for Dell.
Sat Oct 02 2010 06:11:29

RT @IncMagazine: “Giving entrepreneurs better access to capital would have been No. 1 way to get us out of the economic downturn.” S. Felice
Sat Oct 02 2010 06:12:54

Steve Felice word of advice is to not wait so long to get international experience. #inc5000
Sat Oct 02 2010 06:41:03

John Gerzema says the great recession could be the best thing for america. Underlying sense of optimism. #inc5000
Sat Oct 02 2010 06:43:31

Based on a huge study on American spending habits, there is a major shift from mindless to mindful purchases
Sat Oct 02 2010 06:44:51

Author of “Spendshift” says American consumers collectively saying “if you want to sell to me, you better have my back”.
Sat Oct 02 2010 06:46:51

Shift happened in 2005 from superficial stuff to authentic, craft-driven meaningful products. #inc5000
Sat Oct 02 2010 06:48:23

RT @IncEvents: Final Day @ Inc. 500 conference! Listen to @johngerzema talk about Decoding the New Consumer right now.
Sat Oct 02 2010 06:49:57

Trends since 2005 – fewer logos on new clothing, more volunteerism, retooling empowerment betterment, people becoming self-reliant.
Sat Oct 02 2010 06:52:38

Lots more Americans, even in Dallas, have backyard chickens. Fascinating that this defines a trend.
Sat Oct 02 2010 06:54:44

Time banks is a cool concept. You give time as a guitar teacher and I give back by doing yardwork. #inc5000
Sat Oct 02 2010 06:56:23

Spend Shift trend – badge of awesomeness – creativity but keeping it simple and frugal and Eco. Nimble, adaptable.
Sat Oct 02 2010 06:58:54

50% of mellenials don’t have a land line, bookrenter.com, neighborgoods.com. Use hulu.com and don’t pay for tv cable #inc5000
Sat Oct 02 2010 07:02:40

Recyclebank – works like frequent flyer miles for rewarding recycling. Trend towards uber-local support #inc5000
Sat Oct 02 2010 07:06:43

Simplicity example – Shoebox banking. Put all your personal financial statements in a shoebox and bank figures it all out for u #inc5000
Sat Oct 02 2010 07:08:52

We are moving from a credit to a debit society. The $ that we are spending today is really ours. More selective, mindful consumption.
Sat Oct 02 2010 07:13:34

America is an emerging market for values-led innovation. Future is bright. #inc5000
Sat Oct 02 2010 07:14:41

Hilarious zappos video about the “happiness bus” playing at #inc500conferenece. 3 month happy bus tour
Sat Oct 02 2010 08:54:06

I gotta check out the happy bus outside the Gaylord resort Hotel here #inc5000
Sat Oct 02 2010 08:57:55

Tony Hsieh CEO – Zappos

Tony Hsieh speaking now. Glad he is adapting his presentation from last year #inc5000. Happy bus coming to Portland in 6 weeks
Sat Oct 02 2010 09:02:27

RT @IncMagazine: “I sold LinkExchange because it wasn’t fun anymore…the company culture went down.” says Tony Hsieh @zapppos #inc5000
Sat Oct 02 2010 09:02:40

New zappos record for longest phone call. 7 1/2 hours. What if you need to go to bathroom? #inc5000
Sat Oct 02 2010 09:10:44

Zappos Call center people are trained to check pricing with 3 competitors and tell customer to go with less $ competitor product
Sat Oct 02 2010 09:13:04

Nice! RT @sandydlc: #zappos saved me for inc conference gala outfit. Ordered sandals Monday, arrived Tuesday, flight early Thursday #inc5000
Sat Oct 02 2010 09:16:02

Growing zappos brand over next few years – clothing, customer service, culture #inc5000
Sat Oct 02 2010 09:17:45

Two books in Zappos giving library – Good to Great, Tribal Leadership. Important findings #inc5000
Sat Oct 02 2010 09:20:37

Commitable core values – doing a google search on any 1 of 10 core values – zappos shows up #1. Unique. #inc5000
Sat Oct 02 2010 09:23:39

Luck is really about being open to opportunities. More perspective than fact #inc5000
Sat Oct 02 2010 09:25:29

Zappos has 1500 vendors that have total access to info in zappos extranet #inc5000
Sat Oct 02 2010 09:28:31

Great companies had really strong cultures and all had a higher purpose. Chase the vision, not the money #inc5000
Sat Oct 02 2010 09:33:27

Zappos took the high human touch approach, not high tech approach.
Sat Oct 02 2010 09:37:35

2009 timing of when zappos vision became broader to “delivering happiness”. #inc5000
Sat Oct 02 2010 09:38:48

What is your goal in life? Ultimately, it’s to be happy and fulfilled. #inc5000
Sat Oct 02 2010 09:49:42

Happiness framework – perceived control, perceived progress, vision #inc5000
Sat Oct 02 2010 09:51:37

To build enduring, great companies, you need profits, passion, purpose. #inc5000
Sat Oct 02 2010 09:55:46

Norm Brodsky #inc5000 talk on sales -listen to your customer, take responsibility, everybody sells
Sat Oct 02 2010 11:31:31

Learn from others. What you like. What you don’t like. Borrow others ideas and embellish them. #inc5000
Sat Oct 02 2010 11:33:46

Hire salespeople who want to stay with the company forever. Right attitude is everything. #inc5000
Sat Oct 02 2010 11:46:04

Norm Brodsky – some of the best suggestions come from employees. Put up a suggestion box and use it! #inc5000
Sat Oct 02 2010 11:54:02

The real question is “why are we doing this?” prioritize. Need to write down your life plan. Do that with your wife. #inc5000
Sat Oct 02 2010 12:06:18

Norm says you have 48 hours to put things you’ve learned into action or you won’t do it. #inc5000
Sat Oct 02 2010 12:12:58

Great black tie #inc5000 awards ceremony tonight!
Sat Oct 02 2010 17:02:43

Funniest Email of 2008

Ryan Buchanan — Thu, 01 Jan 2009 15:00:10 +0000

After the last week of blog posts looking forward into 2009, I thought it would be relevant for the first blog post of 2009 to be about the Best of ’08. The key to email marketing is personalization and ultra-relevance. This email was to my parents, sisters, and brother-in-laws about a funny video on Saturday Night Live called “Jizz in My Pants.” My Mom’s response was so funny I had to forward it to all eROI employees. If you know my Mom, it’s even funnier.

—–Original Message—–
From: Ryan Buchanan
Sent: Friday, December 19, 2008 1:53 PM
To: Ryan’s family
Subject: Very funny, popular SNL video

Saturday Night Live at its finest – http://www.youtube.com/watch?v=4pXfHLUlZf4.

This is one of the most passed around video in the past couple weeks.

Cheers,
Ryan

—————————-
The video is below:

And my Mom’s response…

________________________________________
From: Mom
Sent: Friday, December 19, 2008 4:04 PM
Subject: RE: Very funny, popular SNL video

Ryan, Honey, that’s a very nice song, nice catchy tune but can you please explan what it means to – J-I-Z-Z in your pants!

The girls are very attractive but the guys look like a bunch of GoofBalls! Why do women have to go for such Goof Balls??

Your mother wants to understand,
S

eROI NYC office: Day #374

Ryan Buchanan — Wed, 10 Dec 2008 15:00:57 +0000

Our fearless NYC Director, Chris Masagatani, has been scouring the streets of NYC for 374 days. He and his fiance (now wife) moved there Dec 2, 2007. They moved straight into Hell’s Kitchen and Chris commuted all of 25 blocks to the eROI NYC office in the Flat Iron District of Manhattan where we still operate. So much change in a year – his wife is one of the top designers at nationally-acclaimed design school Parsons, and Chris is truly coming into his own as an expert online marketer, leading email design and web projects for CBS Sports, CBS Watch magazine, CBS Star Trek store among other key eROI clients like digital publisher Zinio, real estate companies like Shares of New York, The Marketing Directors and dozens more unique and amazing NYC-based clients.

The Rebirth of Slick from Christopher Masagatani on Vimeo.

What makes our year anniversary in NYC even better is that Chris has found his voice blogging on our new blog in the eROI blog family. Check out the phenomenal, unique video mashups, and photos of NYC life on THE REBIRTH OF SLICK >>

You will feel like you are in New York City when you read the blog posts and watch the videos at www.eroinyc.com

Michael Jackson Works for Hasbro? (Not for the faint of heart or tight of lip)

Ryan Buchanan — Mon, 08 May 2006 08:35:18 +0000

A buddy of mine sent this to me last week some three syllable Japanese word in the subject line.

I don’t know how in the world this product got past the brainstorming session and into development. Perhaps it seemed innocent enough in theory but even so, the ads have done away with any and all innocence. Everytime I see this spot, I am whisked back in time to the fourth grade, when I worked at Club Bath as a towel boy. The pay was decent but I quit after a particularly sticky situation.

Seriously though, will somebody please smack the folks at Hasbro in the head for allowing this ad to air, or even exist on film? Also, send over a Japanese translator so I can figure out this word: ‘bu…bu…ah, it’s all Greek to me.

P.S. – You think it’s fake? Go here:http://www.hasbro.com/default.cfm?page=browse&product_id=17359#

P.P.S. – Frequent pumping reguired.

What would you do if you saw another kid in trouble?

Ryan Buchanan — Sat, 08 Apr 2006 18:27:15 +0000

If you have young kids, this video will be frightening. What is it about the human psyche that most of us don’t step up to help a distressing situation in a public area. In this case, it’s a stranger forcibly kidnapping a 7 year old girl. In suburban New York, this male adult TV actor and girl actress went through dozens of “kidnapping” scenarios and no one helped until finally a couple young men came to her rescue. Hopefully, we can learn to be a little bit more aware and willing to step up to come to someone else’s aid. It’s easy to say, but what would you do? Honestly.

Watch the video: http://www.msnbc.msn.com/default.cdnx/id/11925653/displaymode/1157

Disturbingly Funny Ice Skating “Plushenko” Video

Ryan Buchanan — Wed, 05 Apr 2006 05:52:48 +0000

I got this email from a co-worker: “hmm….wishful thinking? watch out Chippendales! 2nd half is way better than the first half. http://www.mojoflix.com/Video/Evgeni-Plushenko-Sex-Bomb.html“

Plushenko flexes his muscle on the ice to the throwback tunes of “Sex Bomb.” What’s he going to do in his next performance? Take a walk down the cat-walk?

Hip Humor Reaches Youth

Ryan Buchanan — Thu, 23 Mar 2006 15:47:34 +0000

We are regular contributors on web marketing campaigns for iMediaConnection.com. We get asked to review new campaigns and would like to steer you to these from time to time.

This one focuses on fuse TV and was well done. Read our CEO’s takes.

Hip Humor Reaches Youth
fuse TV targets youth with a website that offers animation, comedy, downloads and music.

Monkeys Always Make It Viral

Ryan Buchanan — Fri, 17 Mar 2006 15:59:18 +0000

Not sure why but even 4 years ago with the Trunk Monkey spots we seem to love when monkeys do the unexpected. Maybe it is because we were all monkeys at one point in time. And some of us her might still be monkeys.

Will The Brokeback Videos Never End?

Ryan Buchanan — Thu, 16 Mar 2006 14:56:09 +0000

I have seen so many Brokeback Mountain paradies now. Will it ever end?

EA Should Know that Video Is NOT for Email

Ryan Buchanan — Thu, 09 Mar 2006 17:48:49 +0000

I have to throw this one into the Worst of Email category today as I can never understand why people try to place video in an email. It just does not work. In recent tests only 4 out of 45 email clients will play or at least render the image. If you MUST add a video to your email try either a rotating image or a static image to get me to see it. (Which of course you can in a web browser after the jump).

Remember that we ALL LOVE video now that we have the bandwidth, but there are still some contraints.

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