eROI Wins AMA MAX Award for “Best Web Campaign” - Wacom Power of the Pens
Friday, February 22nd, 2008Here is the email I sent to the eROI team after our big win last night for the only category we submitted to - Best of Web. This is the second award that we’ve won in collaboration with our client Wacom for a really powerful community site we built called “Power of the Pens.”
________________________________________
From: Ryan Buchanan [mailto:ryan@eroi.com]
Sent: Friday, February 22, 2008 7:15 AM
To: eROI team
Subject: Huge congrats to eROI for winning AMA MAX Award for Best Web Campaign (Wacom Power of the Pens)
The entire team,
We should be very proud of our accomplishments. When I’ve had one on one discussions with each of you last year, nearly everyone said that collectively you wanted to make your mark on the world through inspiring creative and we’re finally getting recognized for it. For the second time in a row (2 for 2), we won among all finalists the AMA Award for Marketing Excellence for Best Web Campaign for the Wacom Power of the Pens website which built a powerful community online where the target audience (designers) truly connected with one another in that community.
Needless to say, we celebrated heartily last night.
Great work to all,
RB
———————————————————————
Here are some fun videos of the evening:
And, the acceptance speech:






