eROI Days Email Agency » Wacom

Should You Go Mobile?

Ryan Buchanan — Mon, 08 Feb 2010 19:49:20 +0000

In our new study, Leveraging the Mobile Web, we discuss the relevance of the mobile web.

With a leap in American users of over 14% from 2008-2009 it is undeniable that mobile is the way of the future.

In the study we examined our process for creating and launching three completely different mobile sites with very different goals.

“With mobile gaining more and more attention, now is the time to develop your mobile strategy to stay ahead of the pack, and your competition.”

Decide if you’re ready to go mobile »

Wacom Product Launch – Marketing Campaign Case Study

Hannah — Tue, 17 Nov 2009 15:23:04 +0000

eROI Case Study: Online Strategy for a Successful Product Launch
Get the full study

Sleek and chic – how can you not love the new Intuos4 tablet from Wacom. Very psyched how this integrated campaign turned out. For all the marketers reading this blog post, there are some really good insights to this case study.

Wacom Technology Corporation worked with eROI to launch their brand new product, the Intuos4. As you will find out, it is more than just a sleek site. This case study outlines the integrated online strategy used by Wacom, including results of the multi-pronged campaign; email, microsite, and offline channels working together to seamlessly promote the unique aspects of the new Intuos4 tablet.

Check out the finished site »

“We’re absolutely happy with the number of visitors. We believe we’ve received a 70% awareness of our target audience. I mean, that’s really good. Not many companies are going to achieve that kind of awareness for a new product launch.”

~ Marketing Director, Wacom

Download the Case Study

eROI Wins AMA MAX Award for “Best Web Campaign” – Wacom Power of the Pens

Ryan Buchanan — Fri, 22 Feb 2008 19:30:03 +0000

Here is the email I sent to the eROI team after our big win last night for the only category we submitted to – Best of Web. This is the second award that we’ve won in collaboration with our client Wacom for a really powerful community site we built called “Power of the Pens.”

________________________________________
From: Ryan Buchanan [mailto:ryan@eroi.com]
Sent: Friday, February 22, 2008 7:15 AM
To: eROI team
Subject: Huge congrats to eROI for winning AMA MAX Award for Best Web Campaign (Wacom Power of the Pens)

The entire team,
We should be very proud of our accomplishments. When I’ve had one on one discussions with each of you last year, nearly everyone said that collectively you wanted to make your mark on the world through inspiring creative and we’re finally getting recognized for it. For the second time in a row (2 for 2), we won among all finalists the AMA Award for Marketing Excellence for Best Web Campaign for the Wacom Power of the Pens website which built a powerful community online where the target audience (designers) truly connected with one another in that community.

Needless to say, we celebrated heartily last night.

Great work to all,
RB

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Here are some fun videos of the evening:

And, the acceptance speech: