http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico http://eroidays.com/2006/11/24/eroi-2007-online-marketing-prediction-9-of-10/ http://eroidays.com/2006/11/24/eroi-2007-online-marketing-prediction-9-of-10/#comments Sat, 25 Nov 2006 00:50:40 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2006/11/24/eroi-2007-online-marketing-prediction-9-of-10/ 9. Viral campaign websites will have a purpose. Over the past couple of years, I’ve been forwarded hundreds of quirky sites that are experimenting with the whole viral marketing thing and that have no further purpose whatsoever. There are no calls-to-action or indications as to why these sites exist. A few examples of pointless viral sites include: Patron’s SimplyPerfect, eROI’s WearShortShorts, and the pointless but popular CareerBuilder Monk-e-Mail/. Next year will feature more substantial viral campaign sites like Philips’ ShaveEverywhere, Kettle Foods’ PassportToFlavor, and Snakes on a Plane.

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