eROI Days Email Agency » widgets http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency 2008 eROI Online Marketing Prediction #8: Widgets http://eroidays.com/2008/01/03/2008-eroi-online-marketing-prediction-8-widgets/ http://eroidays.com/2008/01/03/2008-eroi-online-marketing-prediction-8-widgets/#comments Fri, 04 Jan 2008 04:45:26 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2008/01/03/2008-eroi-online-marketing-prediction-8-widgets/ Online marketing dollars will rapidly shift towards Custom Web Apps and Widgets. We really can’t take credit for this prediction – every panelists and keynote speaker (including top folks from NBC Universal, CondeNast, and Google) at the Sep’07 MediaPost’s OMMA East show was preaching the power of widgets. Why? Because users don’t want to leave the online communities where they socialize and interact in. Until recently, brands and media companies assume that online users will leave Facebook, MySpace, or other community and go to the advertiser’s site or media site to learn more.

That has changed. Now, brands need to make their marketing messages more interactive and more portable. YouTube popularized this with providing the code for any video for people to copy and paste onto their blog, website, Facebook or MySpace page. Doritos, NBC, HBO, and any other savvy advertiser or media company is starting to do this. For example, HBO put a widget of a disco ball countdown on its site FutureSexLove.com. When the show launched, the disco ball virtually exploded across the thousands of sites, blogs, and profile pages that downloaded the widget.

]]> http://eroidays.com/2008/01/03/2008-eroi-online-marketing-prediction-8-widgets/feed/ 0 eROI Brings Sexy Back and gets Freaky http://eroidays.com/2007/08/31/eroi-brings-sexy-back-and-gets-freaky/ http://eroidays.com/2007/08/31/eroi-brings-sexy-back-and-gets-freaky/#comments Fri, 31 Aug 2007 16:12:47 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2007/08/31/eroi-brings-sexy-back-and-gets-freaky/ 3 Days and counting until Justin Timberlake brings his FUTURESEX/LOVESHOW to HBO. eROI teamed up with HBO and integrated a solid design into our favorite social media video platform, KickApps, to produce the site – www.futuresexlove.com. Take particular notice of the uploaded videos of JT’s biggest fans or the cool widget that I also show below – put the widget on your own blog when you get a chance.


If you check out the site, you’ll notice that the most viewed video is my friend Anna. She is Polish and she is Freaky as you can see below.

]]> http://eroidays.com/2007/08/31/eroi-brings-sexy-back-and-gets-freaky/feed/ 0 Praise to the Barbarian Group http://eroidays.com/2007/03/01/praise-to-the-barbarian-group/ http://eroidays.com/2007/03/01/praise-to-the-barbarian-group/#comments Thu, 01 Mar 2007 20:15:46 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2007/03/01/praise-to-the-barbarian-group/ Last night, I had the pleasure of meeting and listening to Rick Webb, co-founder of The Barbarian Group, speak on driving the whole viral marketing world forward. As the creators of Burger King’s “Subservient Chicken” and Milwaukee’s Best “Beer Canon” shown below, these guys continually prove that being original is the only game to play.

beer-cannon-milbest.jpg

Rick’s prognostications of the top 4 trends for ’07 in the web marketing world:
1. Niche Social Networking
2. Games (adver-games)
3. Branded Utilities (widgets)
4. Entertainment (where video truly becomes interactive again rather than just YouTube)

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