eROI Days Email Agency

To the blog that brought you the Crispin video on interns (probably after you had seen it a couple times – sorry I was a little late to the game on that one), NOW I show you a local agency – little shop called Wieden+Kennedy and a different kind of culture / humor w/ their 12 program of interns.

If you have little kids around your computer, like I do right now, you might want to watch the frequent, casual F bombs used in the video, albeit educational.

Last Thursday, I (@ryanbuch) attended an all-day, online marketing conference in Portland called Inverge (#inverge). I gained a ton of insights from conference speakers from Wieden + Kennedy (@rgleeson), Nokia (@karllong), TechWeb (@TonyUphoff), and Vidoop (@kveton) and from freelance social media freelancers, friends, and business associates alike. I even have 6 pages of handwritten notes (pen + paper, not digital) to prove it.  However, I managed to get in over 30 tweets (Twitter posts of 140 characters or less) that day which doubled my usage of Twitter for the past four months.  I’ve always been open to admitting that, in the past, I have only used Twitter at long conferences and airports when I tell myself that it’s okay to fuel my often-controlled Attention Deficit Disorder. 

I used to think Twitter was primarily a distraction with no practical business purpose, but now my latest Binge Tweeting session has provided some epiphanies from first-hand experience.  I tweeted about Zappos as a great case study in creating employee evangelists and within an hour, Tony Hsieh (@zappos), CEO of Zappos, began following me on Twitter (which is a good thing for all you non-tweeters).  We struck up a conversation on twitter and now I’m an even bigger fan of Zappos. I also realized that over 60% of our eROI employees use Twitter, which is awesome.  We can benefit from knowledge sharing, internal quick communication, and even help in some customer service scenarios.  The next step is to create a Group within TweetDeck, a sweet Twitter application, with the Twitter handles of as many of our customer contacts as possible to engage in those daily conversations as well and continue to be a resource to them.

To check out other CEOs who use Twitter, read the rest of the blog post. (more…)

My buddy who runs the Nike account for U.S region for W+K is very psyched today when he saw the following Ad Age article come into his inbox making it official that Nike is moving its running shoe business away from Crispin and back to the mother-ship agency Wieden+Kennedy. Score one for Global Agency of the Year, W+K – arguably the best creative advertising firm in the world and the largest independent agency of its kind.

Nike, Crispin Partnership Ends After 13 Months
Running-Shoe Account Is Going Back to Longtime Agency Wieden

By Rupal Parekh and Jeremy Mullman

Published: May 22, 2008

NEW YORK (AdAge.com) — Just more than a year after widening its roster to include hotshop Crispin Porter & Bogusky, Nike is shifting its running-shoe and Nike-Plus business back to lead agency Wieden & Kennedy, a spokesman for the marketer said.

Crispin CEO Jeff Hicks confirmed the split in a statement, citing a mutual decision to go different ways: “We will forever be in awe of the company that is Nike and wish them nothing but the best.”

Wieden + Kennedy is hosting a “Fight Night” among Portland agencies on April 27th and the gloves are coming off. The proceeds of this fundraiser goes to The Central Oregon Boxing Club. I’m posting about this event because I think the concept is very cool and the email caught my attention. Comment with your own thoughts and email caleb.jensen@wk.com if you want to participate.