eROI Days Email Agency

The PDC (Portland Development Commission) put together this video featuring business folks from Laika, Ziba, Columbia Sportswear, Oregon Iron Works, Vestas, Wieden+Kennedy and eROI. If you dig Portland and the surrounding area, check out the video below.

 Renny Gleeson, global digital evangelist for Wieden + Kennedy, led off the Inverge Conference, with a personal, philosophical discussion on how fast and far our lives have changed due to digital devices, mobile, and online social media.  It was an epiphany for Renny at 4am in a London hotel to realize he’d been screwing around on different social sites for over 12 straight hours. Talk about some high engagement metrics for those sites.  This speech was a month ago, but I feel it was still uber-relevant to get perspective on what has led up to this precipitous change.  Here are my notes from his speech:

With each tech advance, it takes a little while to connect emotionally with it and through it.
• 1876 – Telephone (killed body language), but made it easier to meet up
• 1844 – Telegraph – Morse tapped “What Hath God Wrought” “Crap, what have we done?”
• 1906 – Radio – > Broadcast

Use Technology to meet up, see one another

1971 @ Email (Ray Tomlinson: @ indicated a user was at some other host) -> Email medium can be the most misinterpreted (lose body language, voice inflection, most range to explain enough to get misinterpreted)

Email vs. Social Media
• Email – Very focused (1 to 1)
• Social Media – Distracted by so many other toys involved in it

– Crib Sheet – Visual cues for displaying emotion
– Dinosaurs in inappropriate places – Flickr Group
– Blip.fm: jam or music
(more…)

Wieden+Kennedy, one of the hottest independent agencies in the world known for its memorable and creative advertising campaigns for Nike, launched its new site: www.wk.com.

Why is this newsworthy? Wieden has waited and waited and waited to get into the online marketing world, while its competitors like Crispin Porter (think online campaigns like Subservient Chicken) and Ogilvy (think Dove’s original “Campaign for Real Beauty” site and online video) have been in the online world for years. While wk.com isn’t exactly the most user-friendly website, it is certainly a huge leap forward into the social tagging feel of the Web 2.0 world and the site hosts a ridiculous amount of campaign content over Wieden’s 25 year history. Very impressive.

Wieden+Kennedy headquarters in Portland, Oregon has held off entering into the interactive agency world for the past decade until now. Wieden has fervently stayed true to its core talent in TV and print advertising until its recent hiring of Carat Fusion exec, Renny Gleeson, as its global director of digital strategies. Arguably, the most talented independent, private agency in traditional mediums, WK is going to make a strong run at the online world with this new infusion of talent and business direction. WK has a lot of ground to make up to catch up with online viral marketing pioneer Crispin Porter + Bogusky.

Read the full MediaPost article

http://eepybird.com/dcm1.html

This kind of product innovation infused advertisement rivals Wieden + Kennedy’s “Honda Cog” spot. Impressive!