eROI Days Email Agency » YesMail http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency YesMail Gets Fined $50,717; Email Marketers Listen http://eroidays.com/2006/11/07/yesmail-gets-fined-50717-email-marketers-listen/ http://eroidays.com/2006/11/07/yesmail-gets-fined-50717-email-marketers-listen/#comments Wed, 08 Nov 2006 00:30:17 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2006/11/07/yesmail-gets-fined-50717-email-marketers-listen/ YesMail, a reputable email marketer, got slapped with a big fine today. As email marketers, we need to learn how not to make these mistakes.

ComputerWorld reports:
“November 07, 2006 (IDG News Service) — Marketer Yesmail Inc. has agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges accusing it of sending unsolicited commercial e-mail after recipients asked it to stop.

The FTC alleged that Yesmail, doing business as @Once Corp., violated federal law by continuing to send unsolicited e-mail more than 10 business days after recipients asked that the e-mail stop.

In an ironic twist, Yesmail’s spam-filtering software filtered out some unsubscribe requests from recipients as spam, resulting in Yesmail failing to honor unsubscribe requests, the FTC said. Yesmail sent thousands of e-mail messages to recipients after they requested it stop, the FTC said when announcing the settlement yesterday.”

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