eROI Days Email Agency

The challenges begin. Each month there will be a different challenge. At the end of the month there will be a drawing and a prize will be given to the name chosen. Some challenges are easy, some more difficult, and some are just fun.

February challenge: Show Up

Attend at least one class this month and your name will be entered into the drawing. Each time you attend, your name will be entered.

We start at 7:45am on the 4th floor.

Yoga quote of the week
“You must be the change you wish to see in the world.”

What a difference a good email makes to motivate, inspire, and deliver a strong message.  Christine Baker (Twitter handle: @cbakes) creates a different yoga email for reminding all of us at eROI that we have yoga practice the following morning.

I’d like to talk about all the things she does right in the email above:

• The preheader “Yoga Friday at 7:45am” reminds me of when it is when I read this email on my Blackberry or in the top area of the preview pane of my email client (even when images are turned off).
• Also in the preheader is “View as webpage >>” which allows me to see the full extent of this graphic-rich email if I’m getting a text view of it on my Blackberry or Gmail or Outlook.
• Solid, consistent branding
• Relevant messaging and imagery (Obama had just won days before and Christine knows her audience well enough to know most of us in the company are big fans)
• Clean email design template
• Tight, functional footer using a lot of email best practices and compliance: Unsubscribe, Update Profile, Send to Friend, and mailing address.

This internal email went out yesterday from our queen of yoga, Christine (or is it “yogaROI”).  Nice job getting people psyched about yoga at eROI!  So, blog readers – who’s got my back (in the pic below).

Comment below to guess who the mysterious yogi is (it’s not Christine).

Just like keeping your lists in good shape, we have brought in Yoga every Friday AM to the eROI team to keep mind and body in top notch condition. Ryan was great in arranging this for the team so that we could end each week not behind a keyboard, but in the downward dog bringing the flow of blood to our minds.

Account Execs, Designers, Support and Management took part in the first weekly class.

With the amount of work and stress our team takes on each week, it is a wonderful practice to invest in the team itself. Who knew that our wood floors would be good for things besides break dancing competitions.